Tuesday, March 26, 2013

How to automate online communication for coaches

Posted on Tuesday, March 26, 2013 by International Coach Federation

One of the most effective ways to grow your coaching business and keep your sanity is to automate your online marketing activities where ever you can.

There are a number of comprehensive software programs that can support an online marketing machine; InfusionSoft is a popular one.

These platforms can:

  • Provide templates and schedules to stay in touch with your prospects.
  • Help you stay connected with your community.
  • Systematize and simplify your online marketing.
Once you set up the framework and fill in the templates, the system will generate auto responders and carefully timed promotional messages that enhance the customers’ experience of your brand.
For example: They buy the product and get a series of e-mails, all automated, up selling them into your next level product. These e-mails describe the next product in detail, including all the features and benefits. Cell phone companies such as Rogers/Fido and are prime examples of this; if they notice you are reaching the limits of your current airtime plan they automatically send you upgrade deals and offers. The same goes for when your contract is coming to expiry; they send you details on the latest handsets depending on the needs your current handset fulfils.
So, taking a life coach or business coach example; once a client has been coaching with you for a number of months, you tell them about the incredible retreat where you might work with them in person and really give them the extra support that will help them apply and get the most out of the principles you've been teaching them. After they graduate from the retreat, maybe you go on to offer your premium, one-on-one, full day coaching. If they want you personally, they will pay big bucks for that high level of coaching. All of this can be automated, going on silently and effortlessly behind the scenes, while you’re busy doing what you do best – delivering your service and expertise.
When building your community and exploring online marketing, it is important to set up some type of system. It could be a weekly three-minute video that explains a coaching tip. It could be a newsletter, or even just a paragraph on how to take their life to the next level. The most important thing about this type of communication is that it should provide value to your customers; it should not simply be a sell-in. Does your customer actually gain something by engaging with your communication, or is it just adding to the noise? Regular value added contact with your community can provide more impact than any other marketing that you do. How do you think this applies to the Rogers example above? Is this good online marketing?
Passion into Profit Coach Challenge: Take a close look at your marketing activities and ask yourself - where and what can I automate?
Teresia LaRocque MCC, is the Director of Entrepreneurship and Business Building Mentor for the Erickson Business Center – www.ericksonbusinesscenter.com at Erickson College International www.erickson.edu. Teresia is a pioneer in the booming profession of personal coaching, the first recipient of the International Coach Federation’s Master Coach Credential in Canada and cofounder for the Vancouver International Coach Federation chapter. She is the founder and facilitator of the Passion into Profit Program, a customized business building program for coaches and is committed to supporting coaches to take their talent and passion for coaching and make their entrepreneurial dreams come true.


  1. Like 1300 numbers, online conferences are also important.

  2. To establish a good market value, its very important to choose such a method of easy and effective communication, so that everyone can easily remember that for your goodwill; and many organizations are using 1300 and 1800 numbers in Australia for that.

  3. Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place..
    Internet marketing in Nigeria


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