Monday, December 20, 2010

A new way to market yourself

Posted on Monday, December 20, 2010 by International Coach Federation

Fresh beginnings…we all love them. There is something so promising about a blank slate. Maybe that’s why so many people make resolutions at the start of each New Year.

As we march through the remaining days of 2010, our minds inevitably think about what we expect or hope to accomplish in the New Year. Maybe we want to lose ten pounds, eat better, exercise more, start writing that book, get over your fear of public speaking, make new friends, create a better work-life balance and build a social media platform all in 2011. So many resolutions start strong only to fade into some distant memory before we flip the calendar page to February.

It seems that often, the problem with keeping a resolution is lack of ongoing support and accountability. As a coach, that’s where you come in. Use this time of year to your advantage and market yourself and your coaching services as that accountability needed to make resolutions stick.

Want some research to back this up? The latest study from the ICF found that people are turning to professional coaching to attain goals in their personal and professional lives. More than two-fifths (42.6 percent) of the ICF Global Consumer Awareness Study’s respondents who had experienced coaching chose “optimize individual and/or team performance” as their motivation for being coached. Following this reason was “expand professional career opportunities” (at 38.8 percent); “improve business management strategies” (at 36.1 percent). The study also showed that coaching is being used to help people increase their self-esteem/self-confidence and manage work/life balance.

Not only is coaching allowing people to attain their goals, but coaching has proven to be a very satisfying experience as a result. The study also found that 83 percent of respondents were “satisfied” and 36 percent were “very satisfied” with their coaching experience.

Right now is the perfect time to market your coaching services to clients wanting to meet their newly made resolutions. Couple these findings with examples of how coaching can help them reach their goals and resolutions (through goal defining, action plan creation, accountability, etc.).

What about you? At the start of a New Year, do you find yourself working with clients on reaching their New Year’s goals?

How do you plan to market yourself to new clients in 2011?

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