Friday, May 6, 2011

ICF to promote coaching at ASTD

Posted on Friday, May 06, 2011 by International Coach Federation

In just about two weeks, two of us (ICF Director of Brand Management, Ross Brown and myself, Marketing Coordinator Kristin Kelly) from the ICF marketing staff will travel to Orlando, Florida, USA for the ASTD (American Society for Training and Development) International Conference and Exposition. There we, along with various members from the local ICF Chapter (Tampa Bay Professional Coaches Association), will staff the ICF booth.

For those who are not familiar with ASTD, they are the world’s largest association dedicated to workplace learning and performance professionals. This particular show draws some 8,000 attendees (who work in thousands of organizations of all sizes) from more than 70 countries.

Our booth will promote the value coaching can provide an organization—what internal coaching is and how it can help. In pre-conference collateral, we have been promoting coaching through Coachfederation.org/value. Having local coach members on site will allow attendees to learn firsthand what coaching is, how it works, why it works and even what coach specific training entails—all within the comfort of our booth.

Chicago Coach Federation (CCF) members Pat E. Perkins (left) and Shawna Myers, ACC, along with other chapter members, shared information about the ICF and coaching at the 2010 ASTD conference in Chicago.


This show provides wonderful exposure for the coaching profession. We made our first appearance at ASTD last May, in Chicago. Members of the Chicago Chapter (Chicago Coach Federation) partnered with ICF Headquarters to staff the ICF booth and provided conference goers answers to questions about coaching and the ICF.

If you, or your clients, will be at this show, we would love to have you drop by! We will be at booth #422. If you won’t be there, check us out over on Twitter at twitter.com/ICFHQ. And be sure to drop by our blog—there will be a follow-up post once we get back from Orlando.

Internal coaching has made quite a splash in the media lately. Take a look at these two recent articles in Talent Management and Human Resource Executive Online.

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