Friday, October 14, 2011

2011 ICF Award Overview

Posted on Friday, October 14, 2011 by International Coach Federation

The ICF annually awards individual members, chapters and organizations that have demonstrated remarkable commitment to advancing the art, science and practice of professional coaching in their community and beyond. These awards, embodied by the ICF President’s Award, ICF Chapter Awards, and International Prism Awards, are presented each year during the Annual International Conference.
This year, these awards were presented in Las Vegas, Nevada, USA during two special ceremonies.

During the Appreciation and Recognition Luncheon for ICF leadership on September 24, six chapters were recognized in two awards categories for their local marketing and community outreach efforts. The recipients of the 2011 ICF Chapter Awards were:

Chapter Award winners. Not pictured: ICF Spain.
Local Spirit, Global Presence—Community Activism Award
  • Heartland Coaches Association—Greater Kansas City: for its partnership with the Heartland Habitat for Humanity (HHFH), a local nonprofit group, to provide professional coaching services to the HHFH team.
  • ICF Gauteng Chapter: for implementing its Coaching Caravan, which enabled the South African coaching community to offer free coaching, training and facilitation skills/services to individuals and community groups who would not normally have the opportunity to experience and benefit from these services.
  • ICF Metro DC: for its aggressive community outreach agenda which included partnerships with: Leadership Arlington (LA), Capital Youth Empowerment Program (CYEP), and Homeward Deployed.
Finding our Voice—Marketing/PR Award
  • ICF Uruguay: for organizing the first International Coaching Workshop (which drew over 100 participants), and for creating the first local association (AUCOP)—all during their first year as an ICF Chapter.
  • ICF Brazil: for the successful implementation of a cross channel advertising campaign, as well as the creation of a local website to facilitate the call for services and advertising of the ICF brand.
  • ICF Spain: for organizing the eighth ICF European Coaching Conference held in Madrid, Spain in 2011—an event attended by more than 450 participants from 29 countries.
During the Annual Business Meeting on September 26, two individuals were honored with the ICF President’s Award: Peter Goryalov and Irina Goryalova of Bulgaria.

2011 ICF President Ed Modell, PCC, selected Peter and Irina, a married couple, for the great contributions they have made in the name of coaching over the last several years. They formed the first coaching company in Bulgaria in 2006 and subsequently founded the ICF Bulgaria Chapter.

Peter Goryalov and Irina Goryalova
In the year since the chapter opened for business, membership has increased to 22 (including seven coaches trained through ICF approved coach training programs and two who hold an ICF Associate Certified Coach credential) and they have begun providing a series of masterclasses using the most modern video conferencing technology to bring top notch speakers “into” Bulgaria.

Also during the Annual Business Meeting, the ICF awarded two organizations with the International Prism Award. ICF has been issuing the international award since 2005 as a way to recognize those organizations that have enhanced excellence and business achievement through their commitment to coaching as a leadership strategy. The 2011 award winners are BC Housing and JOEY RESTAURANT GROUOP, both of Canada.

BC Housing
In 2007, BC Housing partnered with MICA (now Knightsbridge) to create its Leadership Development Program in an effort to develop its leadership talent and create a coaching for performance culture as part of its overall people strategy.

The initiative was first introduced at the executive level and was launched with senior level leader participation. Following a successful pilot, the program was expanded to include all leaders throughout the organization.

BC Housing’s commitment to coaching has helped transform the culture internally by closing the leadership gap, increasing the pool of competent leaders and creating a coaching culture. And overall, they have experienced better performance results.

It has been calculated that BC Housing has experienced a 70 percent return on investment!

BC Housing continues to invest in coaching and most recently launched ‘Coach2Coach’ for its senior leaders to deepen their coaching skills, broaden their leadership perspectives and build a community of practice.

On site to accept the award on behalf of BC Housing was Agnes Ross and Dian Patterson. And from Knightsbridge: Julie Jones, Senior Consultant of Leadership Solutions.
JOEY RESTAURANT GROUP Armed with the knowledge that coaching can benefit leadership in virtually any area of an organization, the JOEY RESTAURANT GROUP began its coaching initiative as the rest of the restaurant industry was faced with recession-related dilemmas.

The coaching initiative began with the strategic selection of the most senior leaders in the organization, essentially so they could be coached and be trained as internal coaches, all while running their restaurant regions! Since then, numerous coaching strategies and processes have been used with employees across the organization for leadership development, conflict management and personal growth.

In the last 30 months, they have experienced more than 30 percent revenue growth, reduced turnover and made the Top 100 employers list for the first time ever. Not only that, but JOEY calculates a 682 percent return on investment from their coaching initiative!

JOEY believes in coaching as a key development tool and an integral part of supporting growth at all levels in the organization—particularly so they will have an abundance of talent ready to step up to the next level of leadership when needed.

On site to accept the award on behalf of JOEY RESTAURANT GROUP was Andrew Martin and Al Jessa. And from Essential Impact: Marjorie Busse, MCC; Dave Busse, PCC; and Carollyne Conlinn, MCC.
Stay tuned: the videos from the 2011 award winners will be posted to the ICF channel on YouTube shortly. Learn more about ICF Awards at

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