Thursday, November 11, 2010
Across the board, it seems that most everyone, from those who have never heard of coaching to former coaching clients, agrees that certification/credentials are important for professional coaches. And not only are they important, but they contribute to higher consumer satisfaction.
These findings stem from ICF’s latest research initiative, the ICF Global Consumer Awareness Study. Some 15,000 participants aged 25 and older, in 20 countries, took part in this independent study by PwC.
It found that 84 percent of respondents, who had been in a coaching relationship, considered certification/credentials important or very important. Despite being on the opposite end of the spectrum, the percentage was still high—at 73 percent—for those with no prior experience with coaching.
Perhaps the best illustration of this is the immense growth of the ICF Credential…currently held by more than 6,800 coaching professionals in over 70 countries around the globe. In fiscal year 2010 (which ended March 31, 2010), ICF Credentialing experienced a 24 percent increase in credential holders!
Not only that but applications constantly pour in for all three credentials—more than 1,570 applications have been received to date (a 25 percent increase over this time last year). And it’s no wonder: the ICF offers the world’s only globally recognized, independent credentialing program. ICF Credential holders have received coach-specific training, achieved a designated number of experience hours and have been coached by a mentor coach.
The study also found that consumer satisfaction with coaching is very high, especially for those who had an ICF Credentialed coach. Eighty-three percent of the general public who have been involved in a coaching relationship were either satisfied or very satisfied. The level of satisfaction rises even higher to 92 percent among those with an ICF Credentialed coach, 55 percent of which were very satisfied.
So what does this mean to you? If you haven’t already, look into coach specific training. There are training programs and courses of all shapes and sizes—begin your search in the Training Program Search Service, here.) Interested in learning more about the ICF Credential? Begin your search here.
If you are interested in learning more about the findings of this study, visit Coachfederation.org/works. Nation specific data will be released very shortly—check the website often for updates!
Do your clients ask if you are credentialed or certified?