Thursday, July 7, 2011

ICF award recognizes organizations that benefit from coaching

Posted on Thursday, July 07, 2011 by International Coach Federation

The 2010 Global Consumer Awareness Study found that professional coaching is being used to help people around the world improve work performance, expand career opportunities and increase self-esteem.

More than 42.6 percent of respondents who had experienced coaching chose “optimize individual and/or team performance” as their motivation for being coached. Other motivations to choose coaching included to “expand professional career opportunities” at 38.8 percent and to “improve business management strategies” at 36.1 percent.

And since 2005, the ICF has recognized 12 organizations that have used coaching as a leadership strategy and experienced a return on investment (ROI) and/or return on expectation (ROE) through the International Prism Award program.

Recipients of the International Prism Award have committed to coaching as a leadership strategy and have experienced enhanced excellence and business achievement. Winning organizations have been held to stringent eligibility criteria, standing apart from other applicants in terms of their effective use of coaching and documented ROI and/or ROE.

The award is open to any organization—of any size, from any industry, located in any part of the world. All it takes is the time to submit the nomination application. The deadline for 2011 nominations is coming quickly: Monday, July 11. If you plan to nominate an organization for this year’s International Prism Award, please email the completed application to

YOUR organization could be the next International Prism Award recipient! Past winners of the ICF International Prism Award have included:
  • 2010: Genentech and The TINE Group
  • 2009: and Solaglas Windowcare
  • 2008: British Broadcasting Corporation (BBC) and SYSCO Food Services of Canada
  • 2007: NASA (APPEL 4-D Systems) and Deloitte and Touche
  • 2006: University of Texas at Dallas (UTD) and Verizon Business
  • 2005: IBM and MCI
Download the application.

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