Tuesday, November 29, 2011

Are You in Love With Your Coaching Business?

Posted on Tuesday, November 29, 2011 by International Coach Federation

The below post is by Jayne Warrilow, a 2011 ICF Annual International Conference speaker. Watch for posts from other 2011 conference speakers on the ICF blog over the next several months.

Many people have talked about the importance of loving what you do for a living. Yet for many of us, the reality is quite different. Yes, we love the coaching but what about our business? Somewhere between our dreams of achieving our ambitions and the practical realities of actually running a coaching business, we lose our passion. We lose touch with the very thing that could lead us to success and instead find ourselves chasing the money, or simply following the path of least resistance. If this is you, rest assured its never too late to fall back in love with your coaching business.

As a business owner you have a tremendous opportunity to embrace what you do with passion. You are truly without limits. If you are like most coaches you probably became self-employed because you liked the idea of more personal freedom. You wanted to be your own boss and had some great ideas you wanted to try. In the early days, I bet you were full of passion and excitement. All you could think about was your business - it was an exciting time. However since then, you will have been through a lot. You've worked hard and will have received some level of rewards. Your love of the business will have ebbed and flowed. Ask yourself now, are you still in love with your business? Is it time for you to rekindle the flame?

Passion is key. It acts as the rocket fuel to success and propels those who would otherwise slip into mediocrity to the top of their field. Here are some suggestions for you to reconnect with your original passion:
  1. Get present: You are unlikely to achieve success if you lose yourself within your business. Too many coaches work so hard and such long hours that they forget to sit back and enjoy their success. Get present. Bring yourself into the now and realise everything you have accomplished since the day you first began.
  2. Know your why: Remind yourself why you went into business in the first place, what were your original dreams? Get back in touch with your initial motivations to remind you of the bigger reasons behind what you are trying to achieve.
  3. Discover the magic of flow: Think about the energy you bring to your business. You are giving off certain messages via your energy whether you realize this or not. Your personal energy is fuel for your business. Don't allow anyone or anything get in the way of you being who you know you can be. Find your flow!

Jayne Warrilow
Set your performance meter high. Great quality of service, impeccable integrity and a caring attitude towards your customers will always attract referrals and repeat business. If you follow these suggestions your clients will notice and they will begin to reflect your passion back to you. If you do this right you won't be the only one to fall in love with your business, your customers will too.

Jayne Warrilow is CEO of Resonant Coaching, specializing in advanced level training for coaches. Jayne’s powerful work which she has successfully implemented in the C-Suites of global organizations, integrates a holistic, energetic approach into coaching ultimately leading to resonance, to the next level of mastery and beyond. For more information: www.resonantcoaching.com.

1 comment:

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