Monday, September 17, 2012

Cognitive blind spots

Cognitive  blind spots. Everyone has them. Cognitive blind spots are often manifested as repeated patterns of ineffective behavior or resolutions to change that seem to fall short of the goal. The nature of blind spots is that one perceives limited data or is using inadequate methods of judgment to address a problem. This phenomenon is similar to the blind spots you have when driving a car. There are certain visual fields that are not readily apparent and you must mindfully check those areas for other cars or use a device to identify those vehicles. Similarly, it is difficult to correct for cognitive blind spots because you often lack the insight and resources to do so. If you had these perspectives and remedies operating effectively already, then goals would always be met and change would be easy. Such is not the case and that is where outside support in the form of coaches, teachers and mentors can be helpful.
 
Have you ever noticed the plethora of self-help books in the bookstore? What used to be a few shelves of books mostly by Wayne Dwyer or Dale Carnegie is now an ever-expanding selection of remedies and advice that seem to provide a temporary burst of ideas and energy, but ultimately leads to limited meaningful change. In other words, if self-help books were so effective, why would there be a need for more and more of them?  I am not opposed to using a self-help book as a vehicle for personal insight, and in fact, I have a collection of these books myself. However, there is a tendency to ultimately default to the well-worn path in our minds despite our best intentions, often leading to frustration and despair. Personal coaches can help by providing additional insight and accountability.

Certainly, awareness of the problem is the first step. However, because these cognitive patterns are preferred and well-worn in the brain, it will take more than just awareness to create meaningful change. The brain is plastic and fully capable of lasting changes. However, these changes require tremendous effort, motivation and in fact, a dampening down of default methods of thinking to bring about these changes. It is similar to a sled hill. It’s easy to go down the paths that are already well-established but it takes deliberate effort to move your sled and make a new run. That is how the brain tends to operate.

One way to make deliberate changes is to become mindful of both your present behavior and to create a reasonable alternative. It is more effective to say, “I will do this instead of that” rather than, “I won’t do that.” For example, there are several forms of meditation that train the brain to resist existing patterns of thinking and refocus on new ways of thinking. Meditation is an emollient to smooth transitions in the mind. 

Most of all, realize that change takes time. The brain requires several opportunities to try out new behaviors before they become readily accessible. In between the resolution to make a significant change and the actual attainment of the goal can be many challenges. There is always the temptation to go back to the familiar. However, with a coach, teacher or mentor that you trust and rely on, your chances of success are greatly improved.

Ann C. Holm
Ann C. Holm is an ICF certified coach with a lifelong interest in brain science. For 25 years, she coached brain injured clients toward cognitive recovery with an emphasis toward optimal functioning in the community. In 2009, she started a coaching practice in order to serve any client who wishes to uncover personal potential through increased awareness of how the brain works, and knowledge of psychological type preferences. .Ann holds a B.A. in Psychology, Speech and Hearing Sciences (1983) and a M.S. in Speech and Language Pathology (1986), both from the University of Michigan. She received Life Coach training from the Coaches Training Institute in 2008.  She is also an MBTI Master Practitioner and currently one of less than 100 MBTI practitioners worldwide certified to administer the newly released MBTI Step III.  Learn more: www.annholm.net/.

Friday, September 14, 2012

Fifty Shades of Grey – Marketing Lessons for Coaches

During my recent stay in Las Vegas, the presence of “Fifty Shades of Grey” was overwhelming: At any given moment there were at least five people reading the printed edition of this book. And due to the many Kindles I saw, I assume a few more “hidden” readers of this book.

My unscientific research showed that more than 80 percent of the readers were women aged between 25 and 50 years. The results did not change during the course of seven days of unscientific research.  There was no other book as ubiquitous as this one.
I confess: I haven’t read the book. I don’t know if I ever will.

But I am always fascinated by “overnight success stories” – which usually never just came out of nothing nor overnight…

Did you know, that it was the very first e-book that sold more than 1 million times for Amazon’s Kindle alone?

Did you know, that the Trilogy outsold the Harry Potter seven-part series by two to one on Amazon UK?

While enjoying the sun of Las Vegas I was wondering: “What are the lessons we as coaches can learn from the success story of this book?”

Lesson 1: Passion
The book was written with passion and the initial driver was not to make money out of it. The author, a former TV executive, E.L. James wrote a so called “fan fiction” as a fan of the Twilight Saga. Fan fictions are stories written by fans about their beloved movies.

At a later stage the author removed the fan fictions from the Twilight fan website due to the sexual nature of her writings. She rewrote it and modified it to cut loose from the Twilight theme.

What we as Coaches can learn from this is the fact, that it takes a lot of passion to develop a great product or a great service. You have to invest long hours fully dedicated to your dream. For us coaches this means to invest a lot of time into learning, training and peer group coaching. Only this infinite passion gives you a chance to offer a valuable service, which people might be willing to buy in the end.

Especially since coaching is not tangible, it’s passion that will differentiate us from other coaches competing for the same client. It’s our passion a potential client needs to feel if we want him to trust us.

My clients always appreciate how passionate I am about their success. Sometimes they “borrow” some of my passion if they got stuck in a bad state.

Your passion to assist your client comes first, and the money will follow.

If you start with “how much money can I make” in mind, you will most likely fail.

Lesson 2: Shoestring Budgets can Work
When the trilogy was written, the UK-based author published it through an Australian publisher as an e-book and print-on-demand paperback. This means, there were no big expectations that this book would sell more than a few hundred times.

The small publisher did not have a huge marketing budget nor did they invest a lot. They promoted it on relevant blogs and eventually the book was promoted by word-of-mouth recommendation. That’s when sales were boosted.

All of this happened during the course of less than six months in 2011.

What we as Coaches can learn from it: Even on a shoestring budget you can reach a huge audience by promoting your coaching approach to relevant media/blogs only. And it does not need to stop with online media. Find ways to promote your business via partners, influential people, etc.

As long as you are not in the same league like Apple, who invested more than 500 Million US$ into their iPhone advertisements, you have to use a focused promotion strategy.

Lesson 3: Focus on a niche
The content of the Fifty Shades trilogy is not written for everybody. In fact, it’s for a very specific niche and that’s one of the reasons it was not published by a large publisher in the beginning – because it had a market that seemed to be “too tiny”.

It turned out, that the audience was large enough to make it the best selling e-book of all times and the fastest selling paper back of all times for Amazon UK. It was also interesting enough to sell the film rights for several millions US$.

Not too bad for a niche product…

What can we as a Coach learn from it? Don’t be scared to focus on a very specific niche.

The internet age is very useful for selling to a niche – because there are no borders any more. If you have a great coaching approach for niche, which might look “too tiny” in your own country, the audience might be large enough if you promote it internationally.

With Skype and cheap telephone rates you can coach people all around the world.

Remember: Sometimes 10 clients are more than enough, and that’s what I call a niche…
Axel Rittershaus
Axel Rittershaus is a serial entrepreneur who started his first company in the IT industry in 1993. Since 2008 he power-boosts executives and their businesses with his unique outcome-oriented coaching company “The Executive Coach” http://www.the-executive-coach.co.za. He works with executives and teams, improving their leadership, sales, growth, and communication skills. He works with both European and African companies. Axel is also the president of the ICF Chapter Cape Town. The International Coach Federation is the largest worldwide resource for professional coaches. The Chapter Cape Town is an active group of coaches and the contact point for all requests regarding professional coaching for coaches, individuals and businesses interested in coaching. Email Axel on axel@the-executive-coach.co.za.

Thursday, September 13, 2012

How we use energy work to open the throat

Energy Work & Coaching Community of Practice
Presenter:   Rhona Post MA, MCC, CI Practitioner
Scheduled Call: Friday September 21, 2012; 11:00 a.m. (New York)
Call in Number:  +1.212.457.9879
Pin #: 622180#


Welcome back to the continuously expanding Energy Work and Coaching Community of Practice. I am grateful for the continued support this group provides.

I took the summer off to deepen my Mindfulness practice. I can now say with certainty that my sitting practice helped deepen and support my healer coaching practice.

As our group continues to explore linkages between Alternative healing and our ongoing coaching practice, I’m inviting members to review two ICF core competencies—Powerful Questions and Direct Communications with a particular focus on the various energetic methodologies to achieve mastery. For example, I have observed how blockages in the throat impact our ability to ask powerful questions or engage in direct communication. Recognition and attention to specific areas in the body serve as guideposts to our continued efforts to be present.

There are many great communication strategies we employ to provide a base line approach with clients, but what I am speaking to is the internal cultivation we can engage with to open the various charkas, and in this case, the throat chakra. Recognizing and working with the throat chakra is both an analytical and felt experience. The concentration we bring to exploring one area supports us to notice what is going on (or not) in other areas. Focusing our attention and breath on any one area in the body provides an entry point for investigation and release. With practice we soften/open our relationship to what is happening in the body, as well as soften the holding patterns we’ve developed to protect ourselves.
 Rhona Post, MCC
The stress or discontent we/clients feel is directly related to the lack of ease we experience in our own mind, prohibiting us from truly being present even mindful in our thoughts, speech and actions. The greatest communication strategies will not help us when we are unaware of our own blockages. Our ability to move with ease between fearless and gentle speech is an integral component to mastering powerful questions and direct communication.

Please join our group on Friday, September 21 to explore some mindful approaches to breathing, and speech.  ICF usually provides 1 CCEU for each class. 

If you are interested in learning more about healer coaching, please call me at +1.941.554.8466 or email me at rpost@thehealercoach.com.


Wednesday, September 12, 2012

Conversations for Power and Possibility: The Global Conversation

Below is part of an occasional blog series highlighting the Catalysts and sessions of ICF Global 2012.

The Global Village has never seemed smaller, our fates so clearly intertwined.  Economic, social and ecological challenges threaten our shared future. What is our creative response?

Darlene Chrissley, MCC
In the past, conversations that mattered were held behind closed doors where a few powerful men gathered. The media were controlled by a handful of media barons, who held politicians in thrall.  A few powerful advertising companies carefully managed their brands and our impressions.  There was little opportunity for the individual to make a difference on a global scale.  Communications amounted to a one-way broadcast activity, and citizen engagement was given lip service at best.

But the mobile revolution has put a phone, audio and video recording device in every pocket and we have become connected to a virtual global conversation that never stops humming.

The people of the world have been empowered to collaborate on issues of common concern, especially those issues that threaten our future on the planet.  We have never had this capability before.  Its existence now, is one of our best hopes as a human community. 

As coaches our medium is conversation, our mission to facilitate positive change for individuals and systems.  What is our vision for coaching the really big conversations, and influencing the global systems that are shaping the future of our species and planet? What is our creative response?

In the session Conversations for Power and Possibility: The Global Conversation we use two case studies as springboards to possibility thinking.  Conversations for Power and Possibility was launched by ICF Toronto in response to the economic crash of 2009. The film Iceland: Future of Hope documents a nation’s soul searching at the same moment in time.

I hope you’ll participate what promises to be a provocative dialogue on coaching the global conversation Friday, Oct.5 at 2:30.

Darlene Chrissley, MCC, is a Catalyst at ICF Global 2012, October 3-6 in London, UK, where she will be presenting “Conversations for Power and Possibility: Coaching the global conversation." Register today!

Tuesday, September 11, 2012

Three things you can do this week

Do you maximize your membership? ICF members have numerous opportunities open to them…but not everyone takes advantage of them. This occasional topic series will highlight those things you can do to ensure you are making the most of your connection to the ICF.

Reserve your space for an ICF webinar: Requirements for ICF Credentials. This webinar will take place on September 14 at 12:00 p.m. (New York) and will last for an hour. Information to be covered includes: requirements for coach-specific training, mentoring, client-coaching experience, reference letters, and recordings of coaching sessions. If any level of ICF Credential is in your future, you will not want to miss this!

Purchase your copy of the 2012 ICF Global Coaching Study Final Report. ICF members receive discounts on industry research. The 2012 Final Report is more than 140 pages of research that outlines the coaching profession in its current state. Topics covered include: size and key trends of the profession; profile of coaches; training and accreditation; the client; interaction between coach and client; and key issues and future trends.

Peruse partners in the ICF Media Partner and ICF Business Solutions Partner programs. They offer ICF members special pricing and/or discounts on their various goods and services.

What is your most value-added member benefit?