Friday, March 29, 2013

Why improved time management requires baby steps

In our coaching work with clients, sometimes it's tough to resist the temptation to put them on the "fast track" to improvement. We believe that we already have the perfect solution and intend to give them the details all-at-once. Our hope is that a single intense session will fix the problem.

For simple issues, this approach works. However, helping your clients improve their time management skills is much more difficult. Here's why.

Time management skills, are for the most part, self taught. At some point in their teenage or young-adult years, in the face of demands and deadlines, your clients assembled a set of habits, practices and rituals. They used these elements to form a system that governed their daily lives from that point onwards.

By the time they arrive for their first coaching call with you, they are already unconsciously competent in the use of their system. Most will have forgotten its origin. They'll tell you that they "just do it."

As their coach, however, you need to understand that their homegrown solution is not a total failure even if it has obvious faults. Deeply embedded in their neuro-muscular memory, it's played a part in delivering every single positive result they have produced. Obviously, there are parts of it that work well.

Too many coaches in time management ignore this fact and treat clients as if they were kids. In the first session, they outline a brand new, complex system of habits and practices that needs to be implemented as a whole in order to make it work. However, most clients cannot implement a new system all-at-once. It's no wonder that the failure rate is high for time management training, according to the research.

A far better approach is to teach your client to take small steps. Where would these steps come from?

When I moved to live in Jamaica several years ago after many years of living in the U.S. I was baffled at first by my new inability to manage my time well in a hectic environment. It led me to look for a time management system that could flexibly deal with a major life change.

In the end, I didn't find what I wanted, but the other insights that came were interesting enough to start writing a blog. In my first few posts I outlined 11 ladders of distinct skills, each including rungs ranging from low/novice to high/expert. I discovered that all working professionals manage their time using these skills, but end up with different-looking systems with uneven skills: high rungs on some ladders, and low rungs on others.

This occurs because they are self-taught.

What I did wasn't special - it's something that the average coach could do with some legwork: take a complex behavior and break it down into mutually exclusive but collectively exhaustive practices. In time management, there are many books and programs that describe particular rungs in detail, but clients like to see the entire ladder in order to know what they have already learned, where they are today, and what they would like to accomplish in the future.

When they do this kind of self-diagnosis, they gain an instant comparison against best and worst practices. Many report that it's like looking in a mirror for the first time and being able to see simple opportunities for improvement on their own.

As coaches in time management, we need to be prepared with simple ways to teach clients how to take baby steps based on the principle of gradual but steady improvement. It's far better and safer than offering up one-size-fits-all prescriptions that over-promise a "fast track" of implausible improvement.

By Francis Wade. Francis is a pioneer in Time Management 2.0 at 2Time Labs, whose mission is to make time management easy for everyone, everywhere. He helps coaches, trainers and consultants work with time cluttered clients at http://mytimedesign.com and is the author of Bill's Im-Perfect Time Management Adventure.

Thursday, March 28, 2013

How the heck did that happen?

Do you ever look back to significant life events and ask yourself, “How the heck did that happen?” There are always a whole string of events, coincidences and decisions that got you to that moment in time where you experienced the big event. When you look back you say, “Wow, if I didn’t do that then this wouldn’t have happened and this wouldn’t be...” It is sort of like the movie “It’s A Wonderful Life”, where George Bailey gets to look back and see what life would be like if he didn’t live it.

8,000 attendees eating lunch. Photo by Denise Maccaferri.
Well, I am having that sort of experience with the Massachusetts Conference for Women. This happens to be the biggest women’s conference in the USA as 8,000 women attended the phenomenal December 2012 event. And The International Coach Federation of New England was there in all it’s glory with a spectacular vendor booth and 40 fabulous coaches who coached hundreds of women at the conference. The energy was palpable and the outcome was beyond our expectations. It was a day not only for conferees but also for the coaches. They enjoyed a world class conference with top speakers and inspiration, a wonderful lunch with 8,000 of their BFFs and the camaraderie of their peers.

This all started with a serendipitous last minute invitation from one of my clients who asked me to attend the conference with her as her guest. I had never been, spontaneously decided to accept the invite and was then wowed by the experience. As I walked the halls, I kept asking...Where are the coaches? Here we have all the enthusiasm, inspiration and dreams being ignited and energy generated by the conference and Where are the coaches?
 
I decided to ask the Conference that question. I sent an email that said,
 
“NOW WHAT?
After all this inspiration,
I still have to go back to reality...
How do I take the next steps?
How do we harness the energy and take it forward?”
 
"The International Coach Federation of New England is ready to help answer that question. Envision 50 coaches working with hundreds of women in the conference afternoon? That would make a positive difference in many lives... That would be one physical step closer to transforming lives. That is what we coaches do best.”

The director of the conference called me the next day and we got to work taking this seed to fruition. We also including the ICFNE committee that spontaneously generated and worked tirelessly together to create all of this. The conference is also held in Texas and Pennsylvania and the ICF in those states were invited by the Conference to participate. One small step that resulted from just noticing an opportunity, has positively impacted thousands of people. It was enthusiasm and curiosity that fueled this adventure. And we are busy working on some exciting plans for conference 2013...
 
In the words of George Bailey, “Well whaddya know about that!!!”
 
Anne Barry Jolles, MBA, PCC, serves as  Chairperson for Partnership of Massachusetts Conference for Women and the International Coach Federation of New England. Learn more at www.annejolles.com. Anne can be reached via email at abjcoach@comcast.net.

Tuesday, March 26, 2013

How to automate online communication for coaches

One of the most effective ways to grow your coaching business and keep your sanity is to automate your online marketing activities where ever you can.

There are a number of comprehensive software programs that can support an online marketing machine; InfusionSoft is a popular one.

These platforms can:
  • Provide templates and schedules to stay in touch with your prospects.
  • Help you stay connected with your community.
  • Systematize and simplify your online marketing.
Once you set up the framework and fill in the templates, the system will generate auto responders and carefully timed promotional messages that enhance the customers’ experience of your brand.
 
 
For example: They buy the product and get a series of e-mails, all automated, up selling them into your next level product. These e-mails describe the next product in detail, including all the features and benefits. Cell phone companies such as Rogers/Fido and are prime examples of this; if they notice you are reaching the limits of your current airtime plan they automatically send you upgrade deals and offers. The same goes for when your contract is coming to expiry; they send you details on the latest handsets depending on the needs your current handset fulfils.
 
So, taking a life coach or business coach example; once a client has been coaching with you for a number of months, you tell them about the incredible retreat where you might work with them in person and really give them the extra support that will help them apply and get the most out of the principles you've been teaching them. After they graduate from the retreat, maybe you go on to offer your premium, one-on-one, full day coaching. If they want you personally, they will pay big bucks for that high level of coaching. All of this can be automated, going on silently and effortlessly behind the scenes, while you’re busy doing what you do best – delivering your service and expertise.
 
When building your community and exploring online marketing, it is important to set up some type of system. It could be a weekly three-minute video that explains a coaching tip. It could be a newsletter, or even just a paragraph on how to take their life to the next level. The most important thing about this type of communication is that it should provide value to your customers; it should not simply be a sell-in. Does your customer actually gain something by engaging with your communication, or is it just adding to the noise? Regular value added contact with your community can provide more impact than any other marketing that you do. How do you think this applies to the Rogers example above? Is this good online marketing?
 
Passion into Profit Coach Challenge: Take a close look at your marketing activities and ask yourself - where and what can I automate?
 
Teresia LaRocque MCC, is the Director of Entrepreneurship and Business Building Mentor for the Erickson Business Center – www.ericksonbusinesscenter.com at Erickson College International www.erickson.edu. Teresia is a pioneer in the booming profession of personal coaching, the first recipient of the International Coach Federation’s Master Coach Credential in Canada and cofounder for the Vancouver International Coach Federation chapter. She is the founder and facilitator of the Passion into Profit Program, a customized business building program for coaches and is committed to supporting coaches to take their talent and passion for coaching and make their entrepreneurial dreams come true.

Monday, March 25, 2013

Ten ways coaching can help your organization

The below post was written by ICF Global staff for the Human Capital Institute.

In recent years, professional coaching has shown a significant return on investment for companies. Wondering how it can help your organization? Read on for ten ways.

  1. Coaching can assist organizations with key business goals. Within the coaching partnership, the coach will work with your employees to identify and create clarity around key business goals and establish effective management strategies to ensure goals are met.
  2. Coaching can bolster creativity. A coach will support your employees in confidently pursuing new ideas and alternative solutions with greater resilience and resourcefulness. A coach will encourage fresh perspectives and provide inspiration through the questions they ask during sessions and the actionable goals they co-create with your employees.
  3. Coaching can manage the change that accompanies growth within your organization. Professional coaching is an important modality for managing change—including growth. A coach will help your employees assess current needs, opportunities, and challenges, all while maximizing the potential they already possess.
  4. Coaching can boost productivity and effectiveness. This is especially important if you have employees taking on new or leadership level roles. Coaches are trained to work with clients to inspire them to their personal and professional potential, thus increasing productivity and effectiveness. Within the coach-client relationship, a focus will be placed on learning and clarity for forward action. According to the ICF Global Coaching Client Study 70% of clients reported a positive improvement in work performance.
  5. Coaching can develop communication skills. The ICF Global Coaching Client Study revealed that 72 percent of those being coached noticed an improvement in communication skills. Furthermore, individuals who have engaged in a professional coaching partnership have walked away with fresh perspectives on personal challenges and opportunities, enhanced thinking and decision-making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out chosen work and life roles.
  6. Coaching can help your organization attract and retain talented employees. If you have trouble finding great employees (or getting them to stick around), your organization needs to commit to investing in employee development. Coaching is an ideal way to develop your employees and show your employees you value their development.
  7. Coaching can bring work-life balance into the lives of your employees. An employee experiencing the benefits of a balanced life is a happier employee. And a happier employee is a more productive employee. A coach can work with your employees to discover, clarify, and align with what your employees hope to achieve, including a stable work-life balance. According to the ICF Global Coaching Client Study 67% of coaches saw an improvement in balancing work and life.
  8. Coaching can help your employees thrive. Virtually all companies who hire a coach are satisfied with the outcomes. The ICF Global Coaching Client Study found that 99 percent of coaching clients were “somewhat” or “very satisfied” with their overall coaching experience. And 96 percent of them would repeat the process.
  9. Coaching can help your company flourish despite uncertain economic times. Coaching is a very powerful tool in the face of uncertainty—organizations of all types and sizes have experienced the value professional coaching brings including: increased business performance, improved product quality, higher employee retention and morale, greater employee commitment, leadership development, conflict reduction, team building skills and more.
  10. Coaching can restore self-confidence to organizations hit hard by the recession. Organizations that have experienced workforce reductions through downsizing, restructuring, or a merger place extremely high expectations on the remaining workforce. Restoring self-confidence to face the impending challenges is critical to meet organizational demands. The ICF Global Coaching Client Study shows 80% of those being coaching saw an improvement in their self-confidence.
You’ve seen what coaching can do for your organization. Now we’ll show you the bottom-line.  Coaching offers a significant return on investment (ROI) for companies. The ICF Global Coaching Client Study found that 86 percent of companies made back at least their investment. Of those, 28 percent saw an ROI of 10 to 49 times the investment and 19 percent saw an ROI of 50 times their investment.

Begin your search for an ICF Credentialed coach in the Coach Referral Service at Coachfederation.org.

Friday, March 22, 2013

Converting interested prospects into coaching clients

As coaches in business we will spend the majority of our time “marketing” (yes even when you are an established coach). To leverage your marketing efforts you want to ensure you have captured contact information.

Once you’ve attracted someone’s attention and captured their contact info, you’re in position to seal the deal – by converting interested prospects into committed clients.

No matter what kind of marketing activities you’re doing – online marketing, speaking, networking, or something else – the goal is to create your community (through your blogs, social media, weekly newsletter etc) and steer people toward a complimentary coaching session.

Before jumping into how coaches specifically can create community, it is helpful to look at how other local businesses are successful. For this example we have chosen local bakery and brand name, Terra Breads. Terra Breads was one of Vancouver’s first artisan bakeries, they have a strong commitment to community and authentic artisan baking remains stronger than ever. They operate four bakery locations around Vancouver. So, how do they garner a community?

First, let’s look at what they do offline:


This screenshot from their website shows how many different existing communities they get involved with. Helping other communities is a great way to introduce yourself into the right circles and start to get your name out there. Depending on what kind of coach you are will make a difference with what existing local communities you can start to penetrate. For instance, if you are a life coach who has experience in personal finance, then making yourself known and offering some hours at the local nonprofit credit counselling service is a great way to meet new people within your community.

Let’s turn our attention to online marketing. Terra Breads have an easy to navigate, well branded and informative website. It tells the visitor everything about artisan breads, shows the visitor some rich media in the form of photos and gives great detail about Terra Bread's story. This on its own is not enough to garner community; however it is imperative to facilitating an online following. Without a central place to find information, how will people find you? Terra Breads also run a Facebook Page and Twitter Feed to keep their followers up to date on company news, local events and promotional offers. It is important to notice that they do not just talk about themselves on social media, they share and comment on other companies Page's in their community (see below). For coaches this means getting online friendly with your local ICF Chapter, nonprofit organizations and other relevant businesses to your type of coaching.


Now for some coach specific points; this is the lynchpin of the marketing process, and there are a few ways to work it.
  • At regular intervals, invite the prospect to contact you and inquire about coaching options. (Have your tiered menu of offerings and new-client package ready).
  • Periodically let your list of prospects know that there is an opportunity for them to get the support they need to move ahead. (“I have three new spaces open in my practice at this time. If you’d like to see if coaching is for you, I’m offering a complimentary coaching session to anyone who may be interested in exploring new ways to get what you really want”).
Another pathway into your practice is to enrol people in a group program. Often, this eliminates the need for a complimentary coaching session. (“In two months, I will be starting a 10-week tele-class series, and the first 10 people to sign up will get to register for half price”).
 
A word to the wise: As you nurture leads and aim to convert prospects, be sure that the majority of your messages are value driven, not promotional. If you’re consistently delivering value in short, bite-sized pieces, people will stay on your list. If you’re too heavy handed with promotional messages, your prospects will soon abandon ship. So be sure you honor their interest and maintain their loyalty by consistently delivering more value than they ever expected.
 
Passion Into Profit Coach Challenge: Be consistent in sharing value with your community and be clear of your call to action strategy.
 
Teresia LaRocque MCC, is Director of Entrepreneurship and Business Building Mentor for the Erickson Business Center –  www.ericksonbusinesscenter.com at Erickson College International www.erickson.edu. Teresia is a pioneer in the booming profession of personal coaching, the first recipient of the International Coach Federation’s Master Coach Credential in Canada and cofounder for the Vancouver International Coach Federation chapter. Teresia is committed to supporting coaches to take their talent and passion for coaching and make their entrepreneurial dreams come true. Teresia is the founder and facilitator of the Passion into Profit Program, a customized business building program offered through the Erickson Business Center.