Friday, June 10, 2011

ICF and ASTD = a fantastic combination

Posted on Friday, June 10, 2011 by International Coach Federation

The ICF’s second appearance at the ASTD (American Society for Training and Development) International Conference and Exposition was a fabulous experience!


May 23 booth staff
 At the end of May, more than 8,000 training and development professionals from 70 countries convened at the Orange County Convention Center in sunny Orlando, Florida, USA.

The three-day event included an international Expo hall where the ICF was situated. Attendees from 24 countries visited the ICF booth asking for more information on membership, the ICF Credential, coach training programs.


May 24 booth staff

This setting was the perfect venue for the ICF to promote the value coaching can provide an organization. Attendees were very interested in coaching as several of their conference sessions mentioned it and some speakers even referenced our booth in the Expo hall!

The ICF was well-represented; volunteers from the Tampa Bay Professional Coaches Association and the ICF South Florida Charter Chapter assisted two ICF Global staff members in manning the booth. They fielded questions around coaching—how (and why) it works.

The ICF would like to thank those ICF members who dropped by our booth and those ICF member volunteers who made our experience at ASTD spectacular: Charlene Balleine, ACC; Pegotty Cooper; Lorraine Lane; and Maria Martinez, ACC, and Marcelo Bianchi Montana.

We are looking forward to exhibiting at this show next year in Denver!

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