Friday, August 12, 2011

ICF Strategic Plan: 101

Posted on Friday, August 12, 2011 by International Coach Federation

The ICF is constantly working to advance the coaching profession by setting high standards, providing independent certification and building a worldwide network of credentialed coaches. But do you really understand the reasoning behind everything the ICF does?

Most associations work according to a strong strategic plan. Without one, it would be very easy to get wrapped up in work that may or may not have anything to do with the goals the association hopes to achieve. In fact, they may not even know what their goals are or how to get to where they want to be.

By having a strong strategic plan in place, the ICF remains focused and prepared to work toward the goals members have identified as important.
Rather than pursuing a lot of good work, the ICF Board is making sure the association is clear on what activities will produce the best value for members.

The ICF Strategic Plan is set up as a living document [meaning that it will constantly be reviewed and measured against] that assists in the guiding efforts of association staff and volunteers. In other words, it is the ICF’s road map. It keeps us on the path we want to be on as an association, ensuring that we reach the goals we have identified as important.

Our long-term strategic plan was first prepared in 2006 and faced its first five-year evaluation last month at the ICF global Board of Director’s meeting. During this meeting, an updated strategic plan was approved.

The approved strategic plan includes:

Vision statement: In service of humanity flourishing, we choose to…

Core purpose: Lead global advancement of the coaching profession

Key strategies:
  • Create attractive credible presence and voice for professional coaching; and
  • Create global strategic alliances.
Three initiatives (or areas of focus for the next 18 months):
  • Construct global standards system;
  • Build high performance organization; and
  • Become preferred resource for business community.
These strategies and focus areas will be supported and accomplished through various efforts and projects. To see a complete outline of the updated ICF Strategic Plan, please visit

1 comment:

  1. How about putting into ICF's strategic plan being a resource for the ICF members?
    How about an ICF group health plan?
    How about other insurance options, like auto/business?
    How about pooled resource purchasing? Computers , printers, and Office Supplies?
    How about ICF member discounts on hotels and business travel?
    ICF is a large and very specific purchasing community. We should have our best interests in our association's strategic plan.


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