Wednesday, July 11, 2012

Use more video in your marketing initiatives

Posted on Wednesday, July 11, 2012 by International Coach Federation

The use of video in marketing and promotional purposes continues to grow at substantial rates. Even the ICF has its own YouTube channel dedicated to promoting the coaching profession and the ICF. Have you come across it?
With 137 videos across 13 playlists, there is an ample selection of video footage to view on the ICF YouTube channel. Not only can you watch them…you can use these videos on your website, link to them in newsletters and email messages, and share them via social media channels. They are an excellent way to stay connected to the ICF and to the coaching profession. Subscribe to the ICF YouTube channel here.

Want to teach potential clients on how they can select a professional coach? There is an entire playlist dedicated to the topic.

Are you or someone you know interested in becoming a professional coach? There is also a playlist dedicated to this topic.

If you are an ICF member and want to stay on top of ICF related news, events, and topics, there are several playlists you can pay attention to. These include: ICF Member Video Messages (videos are filmed monthly by 2012 ICF President Janet Harvey, MCC), Wednesdays with Whittle (every other week, ICF Director of Membership Don Whittle shares a bit of news or highlights an ICF member benefit in these short videos); ICF Credentialing – Distinctions Matter (these videos feature updates pertinent to current and future ICF Credential holders); among others.

One of the most popular playlists on the ICF YouTube channel right now is 2012 ICF Global Coaching Study. This playlist features videos that explain and explore this most current piece of coaching research and offers tips on how you can use it within your personal coaching practice. Take a look.

You can browse these and all ICF playlists and videos here.

Is video a part of your marketing plan? How do you use it? How would you like to use it?

1 comment:

  1. Movie submission can increase product reach and thereby greatly effects product awareness. Most of all, using movie can be attractive to a very different audience section and wide variety of users.

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