Monday, August 6, 2012

How to end your fear of marketing – 6 secrets for success!

Posted on Monday, August 06, 2012 by International Coach Federation

If the truth be told, most coaches say they hate marketing. 
They just want to coach.

Does it sound familiar?

I can't tell you how many coaches I've met that tell me that they adore coaching but just wish that someone else would take care of the marketing and selling part of their business.

Is this what you would secretly, or not so secretly, prefer?

Do you think that if you could just schedule your clients and have someone else chase after clients, it would be perfect?

Do you worry that when you start talking about what you do it sounds like someone else talking and you don't feel comfortable?  That everything that you've been taught about marketing makes you feel a fake?  It's the furthest thing away from what you really stand for in your coaching brilliance.

Well, here are 6 secrets that could seriously transform your fear of marketing!

  1. No one is going to do it for you, so start dealing with it.
  2. It's not that hard!
  3. You already have everything you need.
  4. You don't need other people's ideas, words or tactics.
  5. Your story is the key to fabulous, successful marketing
  6. Yes, it really is that easy.
So, you might be asking, what do you mean "my story"? 

You might be thinking, but I don't even know what my story is?

Or perhaps, my story is not that interesting anyway, who would want to hear it?

Well, here's the thing.  People love stories.  We are hard-wired for story.  When you tell a story, people remember and engage.  They are motivated and inspired.

And you do have a great story, we all do.

Think about it, what has been your journey?  What have been your greatest challenges and struggles?  What are the exceptional transformations you have made in your life and business?
Lisa Bloom, PCC
Answer these key questions and you've found your story.  Nobody else has a story like it and it's what will attract lots more clients.

Go on – try it!!!

Lisa Bloom, PCC is founder of Story Coach Inc. and the Certified Story Coach Program.  Download her ebook ‘Using Stories to Get Great Clients’ at http://www.story-coach.com.

1 comment:

  1. The article isn't intended for those of us with a strong sales and marketing background, but the so-called secret "Your story is the key to fabulous, successful marketing" will resonate with coaches who feel the word SELL is a bad four-letter word. In fact, I've told my clients it's not selling when it's story-telling. At the Asia-Pacific Coaching Conference in Singapore, I'll be sharing 'Three Sales Strategies For Growing Your Coaching Practice' for coaches struggling with differentiation among other things. Lisa, you did a nice job of taking the fear out of marketing. Well done!

    ReplyDelete

Note: Only a member of this blog may post a comment.