Thursday, February 21, 2013

Are you making the most of your online audience?

Posted on Thursday, February 21, 2013 by International Coach Federation

You may already have a presence on various social platforms, but are you really utilising these effectively to bring in the sales? Nicola Bird reveals how to boost sales and generate valuable income via promoting your business to your online audience.

Have you ever heard the phrase the ‘busy fool’? For many business owners, this is their reality. They work all hours of the day servicing their 1:1 clients, often into the evenings. Time for personal and family activities becomes few and far between. Those whose only revenue comes from selling their 1:1 will always be limited by how much they can physically and mentally deliver in a day, week or month. They will never be able to break through that ceiling, unless they can charge significantly more for their 1:1 time.

For me, the move to online coaching literally transformed my business overnight as one of my first product promotions resulted in $24,000 of sales, the majority of which were a passive revenue stream for me.

I am not alone in my experiences either. There are many people out there making impressive revenues by selling their services online. The great thing about it is that it applies to any type of coaching or training, not just the traditional personal or professional development coaching.

I know one lady who was a personal fitness instructor who made thousands from selling an online fitness boot camp, containing content she had created years before, but never found a way to utilise properly. What I love about that particular story is that it was simply creating additional revenue from what she already had in place AND it was a totally new market, which opened up for her and one that she’d never really thought about before as she could reach clients now that she physically just hadn’t been able to do before.

If you were wondering if this would work for you, I would encourage you to ask yourself one simple question. Are you limiting yourself by not thinking outside of the box and exploring new routes to market and new customer bases? Are there ways of attracting new business that you haven’t even thought of yet and if you did, what impact could they make to you, your family and your lifestyle?

It does take some thought to work out how to package up what you do into products your clients actually want to buy, but once you’ve made that first online sale, you can do over and over again. I still love my 1:1 coaching as it brings me great fulfilment and helps to keep me challenged to develop my skills and experience, but having more than one route to market and multiple revenue streams means I get to live life the way I want to and that is absolutely priceless.

By Nicola Bird. With an MSc in Occupational Psychology and a diverse range of business experience, mother of three Nicola Bird went from earning $0 to over $500,000 online by mastering technology to transform her coaching business. She created JigsawBox as a way for her clients to access her expertise online in a flexible and affordable way, whilst leaving her free to concentrate on growing her business and spending time with her young children. Through JigsawBox, Nicola helps its members to package up their expertise and deliver it online so that they can create more time, money and freedom to do the stuff they love. Nicola is passionate about inspiring women in technology and helping more people to gain a better work/life balance. For more information visit www.jigsawbox.com.

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