Tuesday, February 26, 2013
Building a coaching business can feel daunting, especially if the entrepreneurial world is new to you or you don’t particularly like the whole marketing conversation. But let it be known, you do not have to do the hard driving, grit your teeth action to build a profitable business.
If I told you it was possible to market your business through activities that you found fun, energizing and effortless, would you believe me? I'm going to share with you how to make that vision true for you.
Building a successful business is like building a skyscraper, you need a solid foundation to support a six-figure business. But beyond a solid foundation to support it, you need a consistent source of energy to keep doing the activities you need to do to get the results you desire.
What is this source of energy? We’re talking about marketing. Not flash-in-the-pan marketing… sustainable marketing. And if you want it to be sustainable, it has to be easy. It has to fit with your natural abilities – the things you are good at and enjoy doing. I call these your attractive abilities – your key to successful entrepreneurship.
Every single person on the planet has a unique set of talents and gifts. These are the things that come easy to you and complement your personality. You are good at them, and naturally, you love to do them.
For example, some people are extroverted and enjoy engaging those around them in meaningful conversations, like Mark Zuckerberg or Bill Gates.
Others are introverted and they have an impressive skill set when it comes to processing information and putting their thoughts on paper. An example could be leaders such as Warren Buffett or Steven Spielberg.
Sometimes, these abilities feel so natural that we assume everyone can do these things. But that simply isn't true. These traits are gifts, specially developed aspects of your personality, and they form the basis of your unique ability to contribute in the world.
Give yourself a chance to thoroughly investigate what it is that you are both great at and love doing.
Begin by asking yourself these four critical questions.
1. Which business activities energize you, both during and after you do them?
2. Which business activities make time fly?
3. Think of a time when you were successful as a professional. What activities were you doing?
4. What activities do other people complement your performance on (and you feel surprised because you thought everyone was good at it)?
Passion into Profit Coaching Challenge: Decide today to align your marketing activities with things you love to do and what you are great at and embrace the effortless way of being a coach in business.
Teresia LaRocque MCC, is Director of Entrepreneurship and Business Building Mentor for the Erickson Business Center – www.ericksonbusinesscenter.com at Erickson College International www.erickson.edu. Teresia is a pioneer in the booming profession of personal coaching, the first recipient of the International Coach Federation’s Master Coach Credential in Canada and cofounder for the Vancouver International Coach Federation chapter. Teresia is committed to supporting coaches to take their talent and passion for coaching and make their entrepreneurial dreams come true. Teresia is the founder and facilitator of the Passion into Profit Program, a customized business building program offered through the Erickson Business Center.