Friday, February 15, 2013
When you think about it, coaching and social media are about as similar as oil and water. Coaching is very human and real whereas social media seems intangible and impersonal. Although it seems counterintuitive, coaches who take advantage of “impersonal” social media have better opportunities to deliver powerful experiences, engender trust and build strong relationships with a larger number of their ideal clients.
Over the past decade, I have worked with a lot of coaches, many of whom feel uncomfortable about the Web as a tool for building their practice and building relationships. Here’s some of what I hear:
- I don’t know where to begin with social media, so I avoid it.
- I focus on human relationships and the web is impersonal, so it’s not the right tool for me.
- Working on the web takes a lot of time that I just don’t have.
- I don’t see the benefit of social media when it comes to finding my ideal clients.
- There are so many options (Facebook, Twitter, Blogs, Pinterest, LinkedIn, Tumblr, etc.) and I don’t know which are right for me.